A selection of work launched and loved
Apparel
An ‘impossible’ value proposition
Sustainable start-up
The challenge set by then start-up clothing and accessories brand was to find powerful and defendable brand value proposition for marketing sustainable fur.
Swiss-born, the brand set out to use responsibly-sourced materials - fur, sheepskin, fish leather and upcycled cashmere - in a way that avoided waste.
Working directly with the founders, our work articulated a powerful singular ambition and four further, credible inroads into the sustainability conversation to speak to target audiences with passion.
Hospitality
Showcasing circular materials
Global coffee brand
Part of decades-long sustainability advocacy, Nespresso constantly aims to show both business customers and consumers that coffee can be a force for good.
Our challenge was how to communicate the lifecycle of aluminium with business customers (specifically HORECA) in a way that brings dry reporting data to life. This project partnered with Swedish bicycle manufacturer Vélosophy to make bicycles from recycled Nespresso capsules.
The bicycle launch was a three-day event for international press and influencers in Stockholm, hosted by a well-known sustainable hotel chain, and rooted in a bigger theme about conscious consumption (link). It included international influencer partnerships, film production, press relations, entertainment events, and a substantial social media drive.
Premium & Luxury
Dramatic shifts in trend and supply chain
Luxury holding group
We helped the newly-created Research and Innovation team at a global luxury holding group articulate a manifesto for their work, at a time when massive changes were taking place in their supply chains.
Personalisation, demand-driven production, and new maintenance expectations all meant that the company and their brands needed to develop a position that would connect with customers who expect ongoing producer responsibility as standard.
The work we completed triggered a longer-term project that is still running today, that looks to staff to generate ideas and find opportunities in the continuing changes in consumer expectations.
Technology & Innovation
An manageable publishing model
Multinational car manufacturer
This company wanted to be better known as a leader in innovation thinking for sustainable mobility at a time when other global car manufacterers had more share-of-voice and were much more active in their communications.
We dug deep into establishing what the business had license to say about both greener infrastructure (electric vehicles and alternative energy) as well as social mobility (shared urban transport models).
Using a hero-hub-hygiene model to get the most impact, and using only existing assets, we then devised an annual rhythm that included event presence, existing partnerships, owned channels, and speaking opportunities.
Building & Infrastructure
Explaining new technologies
Technology designer and manufacturer
Qualcomm Halo - part of US-headquartered Qualcomm who create hardware, software and services for wireless technology - had developed wireless charging infrastructure for electric vehicles. This included an incredible system for charging cars whilst driving along specially adapted roads.
Aside from the usual press events and high-profile speeches, data told us that a more hands-on experience could helps to creating demand amongst vehicle manufacturers, by better explaining the complicated technology, and showcase how much research and innovation had been invested.
We built a 360° virtual environment based entirely on existing content, where potential customers could experience the new technology as closely as possible, get questions answered, and begin to engage with sales teams.
Financial Services
Keeping up with changing expectations
International bank and financial services provider
Working with five international markets and hundreds of data points, we developed a set of guidelines and themes for global teams to communicate around sustainability that were genuinely rooted in what customers cared about, and what they expected from their bank around all things sustainability.
From the circular economy to a buildings energy footprint to conscious consumption, the scale of the conversation was vast. Our job was to use data to define exactly where the bank has license-to-speak based on their customers attitudes and values.
This global narrative framework aligns the team worldwide so that all sustainability communications pull in the same direction, giving the bank a better chance to build credibility, at the same time as minimising greenwashing risk, and creating genuine value for customers.
The strategy relies heavily on near real-time data for conversation mapping and choosing the most cost-effective channels.